Portfolio

Multimedia Content Strategist

I’m a Multimedia Journalist specializing in Digital Marketing and Communications, based in Madrid.

Storytelling and research are at the core of my professional identity, fueled by my passion for analysis and creativity. With over 10 years of experience in Multimedia Content Strategy, I’ve developed and executed content across diverse industries, including health sciences, B2B tech, SaaS, and entertainment. My work spans multiple platforms—print, television, web, and social—with a focus on the digital environment.

I’m committed to continuous learning, always exploring new media, languages, audience insights, and the best ways to integrate systems and workflows. My innovative and strategic approach ensures that every piece of content I create is audience-centered and aligned with core messaging.

Guidiana Landívar
Multimedia Content Strategist
Digital Marketing Specialist

Guidiana Landivar

🇪🇸 Medical Education – B2B Faculty Program

Developed a content matrix and restructured the content strategy for Global Medical Education to align with a new Pillar Page format. Implemented an effective SEO strategy.

🇪🇸 Tech & Advertising- Content Marketing campaigns

Developed the content and Search Engine Optimization strategy for diverse clients projects.

🇬🇧 🇪🇸 Climate Change & Health – Social campaign +Guide

Designed and managed B2C campaigns (awareness, followers and engagement) across digital media and social channels. Monitored and analyzed results.

For me, content creation is both a strategic endeavor and a creative journey. I aim to bring curiosity, innovation, and enjoyment to every project, while continuously expanding my knowledge to stay ahead of the curve.

🇬🇧 🇪🇸 Cookies and personal data proyect

Emilio Aced ‘Research in Personal Data Protection’ Award (2018).
Spanish Data Protection Agency AEPD
Team Member, ‘Trákula’ Project.

🇬🇧 Digital Marketing Trends – Blog articles

Publication calendars and creative content for blogs and digital media, including research, interviews, visual production and content adaptation.

🇪🇸 Climate Change & Health – Webinar Series

Supported architecture of the webinars, managed participants, and ensured accurate delivery of all key messages. Designed and managed promotion and conversion campaigns.